Rewarded, Respected & Challenged: Chobani CCO Ben Boyd on Responsible Leadership 🔎🔍
🧐 · 05.09.2024 · 08:00:21 ··· Donnerstag ⭐ 2 🎬 40
📺Staffbase
🧠 · 14.09.2024 · 22:11:38 ··· Samstag
😎 · 14.09.2024 · 20:11:38 ··· Samstag
Chobani Chief Communications Officer Ben Boyd joins Staffbase Chief People Officer Neil Morrison to examine Ben's illustrious career, from 15 years at Edelman to transitioning to in-house roles at Lowe's, Peloton, and now Chobani.
Hear about strategic communications and leadership philosophies that helped Ben become a transformational leader, as well as Chobani’s social initiatives, Ben’s insights into working for an essential retailer during the pandemic, and more takeaways for creating comms impact.
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Timestamps:
00:00 Introduction to Ben Boyd’s career (Edelman, Lowe’s, Peloton, and Chobani)
06:12 Examining the Edelman Trust Barometer and the construct of trust
09:40 Trust & transparency: How to create a narrative of trust and convey it externally
15:25 The journey from agency to in-house, including discoveries and biases
18:18 Examining strategic changes made over Ben’s various career roles
20:13 Exploring the Chobani brand and its mission
27:09 Reputation-building through doing good: the mission behind Chobani Super Milk
32:29 Corporate Social Responsibility (CSR) and creating integrated impact
35:11 Reflecting on working during the pandemic and the impact of brands
39:16 Ben’s approach to his own team as a people-first leader
44:03 Ben’s hopes for the polarized world
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Follow the host and guest:
Neil Morrison: https://www.linkedin.com/in/neil-morrisonstaffbase/
Ben Boyd: https://www.linkedin.com/in/benboyd/
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.
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