Building Brand Giants: Former CEO Greg Creed on Leading & Transforming Yum! Brands 🔎🔍
🧐 · 25.07.2024 · 08:00:02 ··· Donnerstag ⭐ 2 🎬 105
📺Staffbase
🧠 · 10.08.2024 · 04:19:10 ··· Samstag
😎 · 10.08.2024 · 02:19:10 ··· Samstag
Are you ready to discover the secret behind the Doritos Locos Tacos that added $1 billion in sales in just 12 months? Better yet — how was Taco Bell turned around without mass firings?
Greg Creed, the former CEO of Yum! Brands, joins Staffbase CPO Neil Morrison to share his journey as the CEO of the world’s largest restaurant company and the transformative changes he led at Taco Bell while emphasizing the power of leadership, focus, and storytelling.
Greg highlights the importance of trust and transparency in large organizations and discusses the R.E.D. branding strategy. He also examines the critical role of diversity and inclusion in driving business performance, while sharing personal anecdotes and past success initiatives with listeners.
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Timestamps:
00:00 Introduction
00:30 Greg picks his favorite “child” (KFC, Taco Bell, or Pizza Hut)
01:59 Inside Greg’s transformative role as Yum! Brands CEO
04:01 Examining storytelling’s role in leadership
06:49 What Greg focused on as Yum! CEO (the “obsession metric”)
09:47 How to create relevance for your company (R.E.D. marketing)
13:40 How we can distinctly stand out in business
17:09 Doing what’s right vs. making people happy (a passionate talk)
22:11 How transparency and trust contribute to reputation (standing for beliefs)
27:50 What are DE&I initiatives really about? (Examining diversity and privilege)
35:55 Exploring vulnerability and authenticity in leadership
40:02 How to improve the customer experience by improving the team experience
43:21 Qualities of great leadership & how Boeing can improve its leadership
49:34 Greg’s hopes for the polarized world
52:13 Closing words
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Follow the host and guest:
Neil Morrison: https://www.linkedin.com/in/neil-morrisonstaffbase/
Greg Creed: https://www.linkedin.com/in/gregcreed/
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.
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