BTS: The Cricket Money Machine
· 15.06.2023 · 15:30:21 ··· Donnerstag ⭐ 0 🎬 0
📺 Business Today
#cricket #cricketmoney #advertisement #sport #television #digital
Massive amounts of money are being pumped into what has become the country’s favourite sport, with team owners, media firms and advertisers all keen to get a share of the lucrative pie as viewers—both on television and digital—remain hooked to their screens to watch the game in its various formats. BTTV’s Associate Editor & Anchor Sakshi Batra speaks to Krishna Gopalan, Executive Editor, Business Today Magazine and Nidhi Singal, Senior Editor, Business Today Magazine to find out whether they hit a six remains to be seen.
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