VW Beetle 'Think Small' Ad 🔎🔍
🎞️ · 20.03.2021 · 15:16:10 ··· Samstag ⭐ 5 🎬 491
📺AD Wonk
🎬 · 20.03.2021 · 15:16:10 ··· Samstag
😎 · 22.09.2024 · 05:46:13 ··· Sonntag
This 1959 VW 'Think Small' advert offers some brilliant lessons for those in advertising. VW was launching into a highly competitive US market where the competition was bigger and more powerful. The VW is a small car with a small engine but this advert makes both those potential weaknesses strengths. It also connects to the biggest reason to buy - the small price.
The creative delivers all this in two lines 'think small' with an image that sits perfectly with the copy. The impact is immediate. It's getting your attention, it delivers a memorable message, and that message connects perfectly with why you'd buy this car.
The result was a huge uplift in sales for the VW Beetle. Without a doubt, this 1959 'Think small' advert is one of the best ads of all time.
#ClassicCarAds #AdWonk
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· 20.03.2021 · 15:16:10 ··· Samstag
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* · 28.07.2022 · 00:00:00 ···
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💘 🖱️ * · 01.01.1970 · 01:00:00 ···
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