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"Google is at War with Affiliate Marketers": Mordy Oberstein's Key Insights to Win at SEO
Niche Pursuits Is Google at war with affiliate marketers?
Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share his high-level perspective and valuable insights to help you mitigate risk and save your rankings.
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Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
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Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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In the last 12 months, there have been core updates, review updates, and spam updates. And he believes it's important to look to data for patterns to better understand the SEO ecosystem.
In his roles, he has access to huge swathes of data, and to help site owners succeed, he has a vested interest in unpacking what Google seems to value in the content it rewards.
Here are just a few examples of important recommendations he shares in the interview:
Read the content of competitors who outrank you after an update to understand what replaced you.
Use the brand sniff test to determine if your content is of high quality.
Use internal linking and semantic understanding to build topical authority.
Hire a content marketing agency if needed to help translate your expertise into digestible content because readability is important for user experience.
He even offers a great example people can use in product reviews to accomplish this.
But Mordy says quality is a domain-level analysis, not just at the page level. And so, to improve domain-level quality scores, it is important to focus on technical health, content, and user experience.
Predicting and understanding user needs is crucial.
He believes quality content means targeting the audience and offering the right amount of nuance to predict their needs.
And while links are a secondary signal, they may become less important as Google gets better at understanding content, with relevance and domain quality playing a more significant role in ranking in a scenario where content is generic across the web.
He does believe that leveraging AI can help automate tasks that were not possible before though.
AI can be used for research, understanding topics, organizing information, rewriting content, and automating tasks like writing headers and product descriptions. However, users have become more skeptical of web content due to issues such as data privacy and fake reviews. As a result, the bar for acceptable content has risen, and web content creators need to up their game.
So if you're a site owner or online content creator, you'll definitely want to check out the full int
Topics Mordy Oberstein Covers:
- How he got into SEO
- Data insights
- SERP volatility
- Adapting to updates
- Analyzing what Google wants
- How to improve content
- Importance of domain-level quality
- Unpacking 'helpful content'
- Citing sources
- Understanding your user's needs
- Micro-intent
- Human experience insights
- Tips for sounding human
- Importance of links in the age of AI
- NLP
- Recommended applications of AI
- How web content is evolving
And more!
Links & Resources:
Mordy Oberstein on Twitter (https://twitter.com/MordyOberstein)
Browse through Wix SEO blogs | Wix SEO Hub (https://www.wix.com/seo/learn/explore)
Subscribe to the Newsletter | Wix SEO Hub (https://www.wix.com/seo/learn/subscribe)
SERP's Up | An SEO Podcast by Wix (https://www.wix.com/seo/learn/podcast)
Semrush - Online Marketing Can Be Easy (https://www.nichepursuits.com/semtrial)
MUM: A new AI milestone for understanding information (blog.google) (https://blog.google/products/search/introducing-mum/)
This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/
Timestamps:
00:00 - Intro
03:45 - Mordy’s Background
08:52 - SERP Volatility
14:00 - Understanding Google Updates
20:50 - Effective Content
26:30 - Site Quality
37:20 - Intent
39:30 - AI for Creators
47:20 - Links
54:20 - AI Opportunities
58:00 - Google vs Affiliates
-You can learn more about me at and get additional website tips at: https://www.nichepursuits.com
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioninvest
Thanks for watching and please subscribe to my YouTube channel by clicking here: https://www.nichepursuits.com/youtube
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