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Trends Shaping Online Marketing in Casino and Sports Betting: Insight From Mariusz Gąsiewski | Asia
· 30.06.2024 · 10:00:35 ··· Sonntag ⭐ 0 🎬 6
📺 SiGMA World
Dive into the latest trends in online marketing for the booming casino and sports betting industry, growing from $106 billion in 2023 to $138 billion by 2029. Mariusz Gąsiewski, CEE Mobile Gaming and Apps Lead at Google (@Google), discusses user behavior, emphasizing the value of loyal users and the industry's shift from focusing on first deposits to understanding lifetime user value.
Learn about the increasing importance of high-quality user experiences, the transformative role of AI in marketing, and the impact of data privacy regulations on marketing strategies.
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· 30.06.2024 · 10:00:35 ··· Sonntag
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