How My ₹26 Crore IPL Gamble Saved the Company 🔎🔍
🧐 · 28.09.2024 · 10:00:01 ··· Samstag ⭐ 20 🎬 677
📺Konversations By InsideIIM
🧠 · 05.10.2024 · 19:56:55 ··· Samstag
👓 · 05.10.2024 · 17:56:55 ··· Samstag
In this video, Gaurav Mehta Ex CMO at Noise, Zupee, CarDekho & OLX reveals his biggest marketing failure that happened during one of the largest campaigns he led—investing ₹8.5 crore in an IPL ad that didn’t deliver.
Despite being promised incredible media numbers, the business results stayed flat and even declined. He talks about what went wrong, the hard lessons he learned, and how it helped him make smarter investment decisions later on.
If you're in digital marketing, advertising, or leading a startup, this video will give you insights into what can go wrong with high-stakes campaigns, especially in monopolistic markets.
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Watch to learn how he turned things around from failure to success and why his ₹26 crore IPL gamble was the best decision he made later in his career.
📺 You can watch the full Conversation with Gaurav to get the full scoop here - https://www.youtube.com/watch?v=9VoqzSaAADI
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