Thinking Forwards: Are You Using Your Affiliate Network Properly? 🔎🔍
🧐 · 05.03.2024 · 13:00:28 ··· Dienstag ⭐ 3 🎬 92
📺Webgains Ltd
🧠 · 14.07.2024 · 05:50:34 ··· Sonntag
👓 · 14.11.2024 · 23:11:47 ··· Donnerstag
"Are You Using Your Affiliate Network Properly?"
Join Bryony, the Publisher Director at Webgains, in this episode of "Thinking Forwards" as she discusses the optimal utilisation of affiliate networks. Bryony is joined by Ashleigh and Mei, two senior account managers at Webgains, with a wealth of knowledge in UK and international programs.
The episode kicks off with a focus on building a strong relationship with account managers. Ashleigh emphasises the importance of client brands sharing their company goals and aligning business objectives with the affiliate channel. Mei highlights the need for brands to define their goals before approaching a network.
The discussion delves into the utilisation of data within the network, with Ashley sharing insights on competitor analysis and bench-marking. Mei adds the importance of partnerships with publishers, providing valuable insights for brands.
The hosts emphasise the impact of relationships within the affiliate channel, urging brands to involve account managers and publishers in events. They discuss the value of face-to-face interactions at industry events like PI Live and the potential of creating tailor-made events for brands.
The conversation expands to the international perspective of affiliate marketing, stressing the importance of local intelligence and understanding different consumer trends. Mei and Ashleigh share examples of successful collaborations with international clients.
As the episode unfolds, the hosts discuss the value of feedback and being open-minded to suggestions from the network. They stress the importance of constantly questioning what more can be gained from the relationship.
In conclusion, Ashleigh and Mei leave brands with a key question: "Are you getting your money's worth, and is there more you could be extracting from this relationship?" They urge brands to be proactive, open-minded, and engaged in order to maximise the benefits of their affiliate network.
Tune in to this insightful episode and join the conversation on how brands can optimise their affiliate network for growth, partnerships, and exceptional results. If you enjoy what you hear, visit www.webgains.com and get in touch.
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· 05.03.2024 · 13:00:28 ··· Dienstag
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