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Are WOW Momos really WoW? #shorts
· 25.05.2024 · 19:45:01 ··· Samstag ⭐ 0 🎬 9197
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While Khazanah invested INR 350 Cr in Wow! Momo, OAKS Capital pumped INR 60 Cr during the round. With the latest addition, the QSR chain has raised INR 480 Cr (about $57 Mn) in the funding round.
There has been no change in the startup’s valuation since the last fundraise announcement in January this year. The Kolkata-based startup will use the fresh proceeds to expand the footprint of its QSR brand, strengthen distribution and shore up research and development (R&D) for its FMCG arm.
Besides Wow! Momo, the startup runs two more brands – Wow! China and Wow! Chicken.
In a statement, Wow! Momo said that INR 270 Cr (out of the total INR 480 Cr) was primary infusion while the remaining INR 210 Cr was secondary purchase from its early-stage investors.
Krishnan also told Inc42 that the startup has raised around INR 625 Cr to INR 640 Cr since its inception.
“For us this is just the beginning; we have been consistent and resilient and sharp-focused on sustainable growth & the belief this round of investors have shown on us fortifies our faith and further motivates us to be change makers. Z3Partners, we felt, have a strong strategic lens, which will only strengthen our guardrails going forward,” said Wow! Momo cofounder and CEO Sagar Daryani.
#productmarketing #productmarketfit #marketresearch
#marketingtechniques #maketingstrategy #advertisements #advertising #advertisingindia #marketinghindi #businessstrategy #businessstorytelling #brandstorytelling #businessstrategy #brandstartegy #businessowner
#startupculture #startupindia #marketingtips #marketingplan #brandingagency #marketingplan#wowmomos#shorts #trending#wowchina
· 25.05.2024 · 19:45:01 ··· Samstag
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