ANZ Freedom iPad Ad
· 29.04.2013 · 00:36:46 ··· ··· Monday ·· 1 (1)
jakethepen The brief
ANZ wanted to demonstrate how their Freedom account didn't have any of the typical banks fees that customers expect and dislike.
Our solution
We decided to bring the idea of 'sneaky fees' to life by creating wasps representing these fees, and telling people 'Don't Get Stung'.
By adopting a new media placement in TVNZ's recently launched Ondemand for mobile app - we were able to bring the wasps to life. By leveraging the unique attributes of tablets and mobiles we were able to make a much more interactive and rich experience.
Users were invited to literally squash the fees that they dislike so much and discover how Freedom would let them be rid these annoyances once and for all. We created a game-based interface and built two different versions for the two types of devices.
Success
With thousands of players, we've also generated a click-through rate of .13%, a lift of over 750%.
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