TikTok a 'terrific tool' for small businesses to engage younger demographics
· 27.04.2024 · 09:31:22 ··· ··· Saturday ·· 6 (6)
Sky News Australia Venetian Media Group CEO Michael Fishwick has spoken on the advertising impact a potential TikTok ban could bring to small businesses.
“It is a terrific tool to generate significant amounts of awareness for not a lot of money on an organic level,” he told Sky News Australia.
“So, I think it would be an unpopular thing given the popularity of the tool.
“With a young demographic … they are much harder to engage an audience than traditional media would elsewhere allow.
“I don’t think it would have many positives for creators.”
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