Blockleaders Podcast 201 - Danny Brown Wolf
· 16.06.2023 · 13:00:08 ··· ··· Friday ·· 5 (5)
Blockleaders Danny Brown Wolf was poached to go and work with Upland by a headhunter. She tried to refuse saying that she worked B2B, not B2C. She did not know what metaverse was being pitched.
“When I heard Upland I thought it was gaming but the recruiter pestered me until I met Dirk and Edan (the two cofounders) and heard their vision. Then the penny dropped and I realized Upland was a blend of an economic platform. It may have started as a game, and there are gamification elements, but the real value proposition is the economy of Upland.
“I was excited as their future plans centered on User Generated Content (UGC). The other main kicker was the metaverse was mobile first. Not everyone has or wants a headset, not even a new Apple headset, but everyone has a phone.”
Underpinning the metaverse is the community according to Brown Wolf. “We keep in mind the community at all times. It is totally transparent and in fact the community can see any changes on chain even before we announce it.
“The community has even created analytic services that abstract data directly from the blockchain. They make decisions independent of Upland.”
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