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Do you Know the full name of Amul? | Beyond The Logo Series | Day-9 #shorts
· 03.05.2024 · 19:45:02 ··· Freitag ⭐ 0 🎬 1024
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Do you Know the full name of Amul? | amul full form | amul full name | how amul started in india
| how amul started | how to start amul milk business | how amul company started | how amul work | amul story | amul story of india documentary | amul story in hindi | amul history in hindi | Fakten Clown | Faktenclown
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Amul was formed as a part of a cooperative movement against Polson Dairy in Anand, Gujarat, which procured milk from local farmers of Kaira District at very low rates and sold it to the then Bombay government. Everyone except the farmers benefited from this trade. The farmers took their plea to Sardar Patel, who had advocated farmers’ cooperatives since 1942. The result was the formation of the Kaira District Co-operative Milk Producers’ Union Limited in Anand. The union started pasteurising milk produced by a handful of farmers for the Bombay Milk Scheme and grew to 432 farmers by the end of 1948. The rapid growth led to problems including excess production that the Bombay Milk Scheme couldn’t accommodate. To solve this issue, a plant was set up to process all that extra milk into products such as milk powder and butter.
Amul’s famous slogan, which is now a part of its logo, was created in 1994 by Shri Kanon Krishna of a Mumbai-based advertising agency called Advertising and Sales Promotion (ASP). According to Amul, the Taste of India slogan is more than just corporate positioning or advertising jargon. This slogan lends meaning to the brand’s never-ending commitment to taking quality food and products to the rural man, which he otherwise couldn’t have afforded.
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· 03.05.2024 · 19:45:02 ··· Freitag
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