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@starbucks coffee started selling Tea #shorts
· 20.06.2023 · 18:00:20 ··· Dienstag ⭐ 0 🎬 0
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The popular multinational coffeehouse chain, which operates in India as part of a joint venture with the Tata Group, has introduced cheaper beverages as it looks to penetrate into smaller towns as it faces competition in urban areas from newly established domestic brands, reported news agency Reuters. @starbucks was one of the first foreign coffee brands to enter the Indian market, but it has taken the company more than a decade to open 343 stores, far lower than private equity-based chains Third Wave Coffee and Blue Tokai. Both have opened around 150 stores in the past three years. Stressing on the need to expand operations, Starbucks India chief executive Sushant Dash said, “As you grow in size, you need to get new consumers.”
Dash added that the chain’s “pricing play” would help shatter the perception that it is expensive. It has also introduced smaller-sized beverages to attract more customers.
The company has launched a six-ounce drink called Picco, which starts at around Rs 185 and milkshakes for Rs 275 as part of its makeover to target affluent Indians who prefer smaller servings. Other foreign brands like Canada’s Tim Hortons and Britain’s Pret A Manger have also started opening branches in India and expanding, but they have a lot of catching up to do to take on Starbucks.
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· 20.06.2023 · 18:00:20 ··· Dienstag
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