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RETRO SHIRTS – HOW PAST DESIGNS ARE REBORN | BEHIND THE CHEVRONS #11

hummel
Retro shirts – The journey of how past shirts are reborn in the modern era.

In our latest episode of BEHIND THE CHEVRONS, we discuss retro shirts in detail and some of the benefits and challenges that arise when bringing back an old design. From fan votes to historic results, there are many reference points involved in the process of designing a retro kit for a club. Needless to say, getting the balance right between historic references and modern styling is no easy task in terms of creating a well-received kit.

Phil and Rob deep dive into how the designs of Cambridge United F.C., Everton F.C. and Wimbledon F.C. away shirts came to the fore and how being able to create specific and unique patterns are possible through manufacturing processes such as sublimation for example. We also learn about what they think the future of retro kits holds and the overall process behind how using old shirts as references to create something new is truly iconic.

At hummel, we believe that few things can bring out more passion in people than sports. And perhaps nothing shows this better than the humble football shirt. It’s the connective tissue that binds together not only clubs, players, and fans, but brings people together from all corners of the globe. BEHIND THE CHEVRONS celebrates these magical garments, investigating football fandom from a new angle.

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