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Barnes & Noble's redesign aims to engage a changing consume, CEO says
· 10.12.2023 · 17:00:30 ··· Sonntag ⭐ 0 🎬 0
📺 Yahoo Finance
Barnes & Noble is undergoing a massive transformation throughout the majority of their locations in response to declining bookstore sales in the US. Part of this transformation includes breaking an important rule most chains follow, consistency. The company is allowing locations to run their own social media accounts and format their stores to look more like the community they exist in. James Daunt, Barnes & Noble CEO, joins Yahoo Finance to discuss these changes and how the company will begin to operate moving forward.
Daunt explains part of the transformation with social media: "What we have done is empower local book sellers in each individual store to run its own social media platforms, to engage via Instagram, Pinterest, TikTok, whichever, and indeed, probably all of those, and to do so in a way that is sort of sensible and engaging for the local community. Luckily, we employ lots of young people and they're dramatically better at doing it than people with gray hair like me, and it has been successful for us."
#youtube #barnes&noble #stockmarket
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· 10.12.2023 · 17:00:30 ··· Sonntag
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