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Devastating Traffic Loss to 8 Million Views: Tony Hill's Remarkable Google Update Recovery Story
Niche Pursuits Ready to take a bunch of notes that could help give your site a competitive advantage in the SERPs?
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Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
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Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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Tony Hill joins the Niche Pursuits podcast to share his experience recovering a website from a Google update.
Tony's been building niche websites since 2005 and is very familiar with core updates.
For instance, he had some health sites doing big numbers wiped out by the Medic Update. However, it was the May 2020 core update that was particularly devastating, causing his main 18-year-old site to lose almost half its traffic in just a few weeks.
To recover from the update, Tony and his 10-person team formulated a bullet-proof game plan to recover the site.
By focusing on updating content one category at a time, they continuously experimented and tested to see what worked. They also read competitor's articles word for word to see how they structured their content to make improvements to their own.
They also made great use of internal linking, aiming to include at least one internal link in every paragraph of an article, sometimes even linking to the same article twice in an article.
Considering their substantial success in Google Discover, they also analyzed their most successful articles and found that related topics were being featured, so they created new articles on related topics and grew their success in Google Discover.
And after a year of consistent effort and multiple Google updates, Tony's site not only recovered its lost traffic but experienced significant growth, now receiving nearly 8 million page views per month.
Tony's interview is a high-level masterclass in site operations and site recovery that can help site owners at all levels. The way he thinks outside the box to improve the strength of his content will not only inspire you to do the same but also give you actionable steps you can start using today!
Topics Tony Hill Covers
- Building his first niche site in 2005
- Google Updates
- Prioritizing updates over new content
- The history of his 18-year-old site
- Importance of testing and taking action
- Updating one category at a time
- Comparing your content to competitors
- Google's salience score
- Putting the subject first and foremost in your content
- Adding more categories and sub-categories
- Being direct and confident in your language
- Use of experts and personal experience
- Building out a complete author schema
- Liberal use of internal linking
- Google Discover tips
And lots more!
Links & Resources
- Tony Hill (@tonythill) : twitter.com/tonythill
- Tony Hill on Twitter : https://twitter.com/tonythill/status/1645812005679378432
- Cloud Natural Language | Google Cloud : cloud.google.com/natural-language
- Hemingway Editor (hemingwayapp.com) - https://hemingwayapp.com/
- Create and search a text corpus | Sketch Engine - https://www.sketchengine.eu/
- Semrush - Online Marketing Can Be Easy : https://www.nichepursuits.com/semtrial
- TextRazor - The Natural Language Processing API : https://www.textrazor.com/
- Kyle Roof Shares What Site Owners Need To Be Doing For E-A-T in 2023 (nichepursuits.com) : https://www.nichepursuits.com/kyle-roof-eat-tips/
- And as always, this podcast episode is hosted by Jared Bauman, co-owner of 201 Creative SEO Agency : https://www.nichepursuits.com/201creative
This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/
Timestamps:
00:00 - Intro
04:15 - Tony’s Backstory
09:30 - Site Pre-Update Hit
17:00 - Formulating His Gameplan
26:30 - Implementing His Strategy
43:15 - Trimming Content
47:30 - E-E-A-T
54:50 - Internal Links
57:00 - Google Discover
-You can learn more about me at and get additional website tips at: https://www.nichepursuits.com
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioninvest
Thanks for watching and please subscribe to my YouTube channel by clicking here: https://www.nichepursuits.com/youtube
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