Thinking Forwards: Making Purpose Profitable 🔎🔍
🧐 · 27.02.2024 · 13:00:16 ··· Dienstag ⭐ 5 🎬 74
📺Webgains Ltd
🧠 · 14.07.2024 · 05:50:34 ··· Sonntag
👓 · 14.11.2024 · 23:11:47 ··· Donnerstag
In this episode of Webgains' Thinking Forwards podcast, host Ami Spencer, COO of Webgains, explores the intersection of purpose and profits with guests Samuel Rodman, Webgains CTO, and Richie Jones, Managing Director of D2C agency vvast.
The discussion highlights the shifting trend among business leaders to prioritise purpose alongside profits, showcasing how it enhances EBITDA, retains teams, attracts talent, and fosters innovation. The speakers emphasise the importance of aligning business values with consumer trends, legislative changes, and the growing demand for purpose-driven brands.
Richie Jones shares vvast's journey in defining their mission statement, aligning with consumer trends, and addressing environmental challenges. He discusses the positive impact on brand equity and the strategic shift toward purpose-led business practices.
Samuel Rodman, CTO of Webgains, delves into the environmental impact of digital businesses, emphasising the importance of reducing the carbon footprint. He shares Webgains' journey toward B Corp certification, outlining operational efficiencies and the significant reduction in their carbon footprint.
The conversation touches on the challenges and benefits of pursuing B Corp certification, including the impact on clients and the market. Richie Jones highlights how purpose-driven initiatives become a living and breathing aspect of a business, debunking the idea of it being a mere tick-box exercise.
The speakers discuss the broader impact of purpose-driven strategies, touching on areas like ethical advertising, reduction of carbon emissions, and sustainability efforts in the supply chain. They stress the importance of continual improvement and the value of B Corp as a framework for guiding business practices.
The episode concludes with insights into selling purpose to the boardroom, positioning it as a future-proofing strategy that enhances EBITDA, retains talent, and aligns with consumer preferences.
Visit www.webgains.com and continue the conversation.
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· 27.02.2024 · 13:00:16 ··· Dienstag
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