The Swoosh
· 30.11.2023 · 18:00:14 ··· ··· Thursday ·· 4 (4)
Today I Found Out The creator of the Nike "Swoosh" logo, Carolyn Davidson, was only paid $35 for the design. Davidson was a graphics design student at Portland State University when she randomly encountered Phil Knight, who was an assistant professor of accounting there at the time. Knight overheard Davidson talking to a friend stating that she was short on funds, so approached her and offered to pay her $2 an hour (about $14 an hour today) to do some graphics work for his business, Blue Ribbon Sports, which would evolve into Nike. A few years later, he hired her to make a logo similar to the Adidas logo and that conveyed "motion." 17.5 hours of work later (over the course of about three weeks), one of her many doodles she presented to Knight was the accented check-mark that is the Nike "swoosh". Knight ultimately chose that one, speaking the words every designer dreams of hearing from a client, "I don’t love it, but I think it will grow on me."
Author: Daven Hiskey
Host: Daven Hiskey
Producer: Pacience Hiskey
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