Can Stanley Cups Be Sustainable?
· 10.02.2024 · 17:00:12 ··· ··· Saturday ·· 6 (6)
Bloomberg Quicktake: Now The Stanley tumbler has reached influencer status. But can the century-old company make this reusable cup sustainable? On its face, the Stanley craze seems like an answer to a vexing issue: Non-reusable water bottles generate as much as 200 million tons of carbon dioxide equivalent per year, plus plenty of plastic waste. A big part of the Stanley ethos is that this is a cup built to last: One woman attracted 95 million views on TikTok when her Stanley survived a car fire with un-melted ice still inside it.
Read more: https://www.bloomberg.com/news/articles/2024-02-01/stanley-made-reusable-cups-huge-now-it-has-to-make-them-sustainable?srnd=green&sref=omvmmwIg
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