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Olympics Boycott Risks Becoming the Next Big U.S.-China Battle

Bloomberg Quicktake: Now
Over the past month, diplomats in Beijing have been talking more about the pros and cons of boycotting the 2022 Winter Olympics in Beijing -- particularly as leading global brands came under attack for statements on human rights abuses in the far west region of Xinjiang.

While most doubted there would be an outright boycott, they noted that a lot can change before the opening ceremony 10 months from now. The diplomats, who asked not to be named, also raised the possibility that top dignitaries would stay away from Beijing even while athletes compete and sponsors take part.

Either way, the diplomats agreed on one thing: No country wants to be the first to call for a boycott.

This week the debate erupted on the global stage after State Department spokesman Ned Price on Tuesday said a boycott was “on the agenda” and “something that we certainly wish to discuss” with allies. Although a senior State Department official later said the U.S. hasn’t discussed any joint boycott with other countries, China immediately went on offense.

Foreign Ministry spokesman Zhao Lijian said Wednesday that any U.S. attempts to criticize China over alleged forced labor in Xinjiang were “doomed to be a flop” and would be met with “firm rejection and strong response” from the Chinese people. A boycott, he said, would harm the interests of athletes and “runs counter to the spirit of the Olympic charter.”

“The U.S. Olympic Committee and the rest of the international community will not accept that,” Zhao told reporters in Beijing. “We have confidence that we will work with all parties to ensure a successful and extraordinary Olympic grand event.”

While the Beijing Olympics aren’t until next year, every government and foreign company that does business in China must now take a position on participation in the Games. As last month’s government-backed boycott of retailers like Hennes & Mauritz AB showed, the decision for companies will ultimately impact their ability to access China’s market of 1.4 billion people.

“There would likely be bans imposed on select imports of products from countries that signal a willingness to shun the games and boycotts of companies from those countries,” said Bonnie Glaser, a senior adviser for Asia at the Washington-based Center for Strategic and International Studies. “If the U.S. is seen as leading the boycott, it is likely that U.S.-China relations would significantly deteriorate.”

China’s reaction to calls for a boycott followed the same pattern as other criticism aimed at the Communist Party: Hit back hard via state-run media while deploying censorship among the masses. Authorities banned searches for “boycotting Winter Olympics” on Chinese social-media platform Weibo, while an editor of a leading newspaper said Washington shouldn’t dare threaten China with an Olympic boycott.

“If that happens, it will be a small group of white supremacist nations pitted against the Olympic family, a display of their self-isolation,” Hu Xijin, editor of the state-linked Global Times, wrote on Twitter.

Despite insistence from International Olympic Committee officials that sports and politics are separate, the Olympics have frequently been enmeshed in complicated developments in world affairs and controversies for decades, from the 1936 games in Nazi Germany to the 2008 games in Beijing. The U.S. led a boycott of the 1980 Olympics in Moscow in response to the Soviet Union’s invasion of Afghanistan, while the Soviets boycotted the Los Angeles games four years later.

Still, it’s not clear how much international support there would be for a boycott. Previous boycotts during the Cold War had little lasting impact on political issues of the day and the International Olympic Committee has been largely focused on getting this year’s delayed Summer Olympics in Japan on track.

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