Not An Investment Bank, We Decided To Work Hard For Us, Ft. Rohan B, Co-Founder Cashkaro, LSE Alum 🔎🔍
🎞️ · 17.06.2023 · 11:43:09 ··· Samstag ⭐ 0 🎬 0
📺Konversations By InsideIIM
🎬 · 17.06.2023 · 11:43:09 ··· Samstag
😎 · 03.07.2024 · 15:40:29 ··· MiTTwoch
Rohan and Swati were busy with their day jobs in the UK, spending hours building businesses for others. LSE graduates, Rohan and Swati, were inclined toward numbers and after doing some math they decided to try their hands in the cashback business after seeing the model working well in the US.
They quit their jobs and started Pouring Pounds in the UK, and the rest, as they call it, is history. Rohan Bhargava, the co-founder of Cashkaro.com tells us the origin story of their business in India, how cashback became a cool thing with the e-commerce boom, how they secured funding from Mr. Ratan Tata, and why India loves cashback.
0:00 Coming Up
1:18 Introduction
2:04 Early Days and LSE
7:00 Meeting Swati: Friend, Lover, Business Partner
8:29 Not Going The Goldman Sachs Way
10:09 First Job Experience
12:18 Reality of Investment Banking Jobs
13:57 Why Pouring Pounds Was Launched
17:23 Leaving Jobs to Startup
20:56 Why Did You Think Cashback Will Work In India?
25:09 How Data Pointed Towards Starting Cashkaro In India?
28:11 How Cashkaro Convinced Amazon & Flipkart?
33:17 How Cashkaro Convinces Customers To Build Trust?
35:53 How Ratan Tata Decided To Invest In Cashkaro
38:55 Competition For Cashkaro In India
42:51 Should Startups Focus On Too Many Products?
44:30 What Talent Do You Look For?
46:15 Failure Story
49:01 How Cashkaro Is Competing With Other Players Giving Cashback?
52:19 Affiliate Advertising Vs Programmatic Advertising
Rohan further talks about his days at the London School of Economics, how he met Swati and they finally decided to marry after their DDLJ moment, how they decided to build something of their own, and when they decided to come back and focus on their India business. He talks about competition, how to reach out to both companies and customers, win trust, build teams, and win investor trust in this learning-filled session.
If you are a budding entrepreneur or a business student this video is definitely for you. Share this with your friends and like the video to help with the reach of it. Do tell us which other guests you would like us to bring on this platform next.
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