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Lifebuoy sued Dettol! | Beyond The Logo Series | Day-7 #shorts
· 30.04.2024 · 19:45:01 ··· Dienstag ⭐ 0 🎬 1947
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Lifebuoy sued Dettol! | Lifebuoy vs dettol soap | Lifebuoy vs dettol company comparison | Lifebuoy vs dettol company story | Lifebuoy vs dettol viral court case | Fakten Clown | Faktenclown
In RB’s advertisement, a doctor asks patients to keep away from a soap and depicts their liquid hand-wash to be more effective. The soap is shown as a red bar that resembles the shape, colour and configuration of Lifebuoy soaps. Shortly after, HUL approached the high court and sought Rs 1 crore in damages and a permanent injunction against RB.
A single-judge bench of the Bombay high court, headed by Justice K.R. Shriram, heard the case before the matter could venture into substantial claims and averments. RB subsequently agreed to suspend the use of the impugned ad for one month.
While we’re struggling as a nation to get our economic act together even as its people are caught between multiple medical advisories, hygiene brands saw an opportunity to tussle over advertising and increase their market shares.
According to WHO guidelines, washing hands with soap and water is an effective way to protect people from the novel coronavirus virus. So HUL contended that RB’s ad went against this wisdom, and sought to stoke panic in consumers’ minds instead of spreading awareness.
Based on Indian courts’ established principles, a party needs to fulfil certain requirements for a claim of disparagement to succeed. For one, there should be a misleading or false claim denigrating the other party’s product. Second, the claim must be likely to deceive a substantial segment of prospective consumers and to influence consumer behaviour with an intention to lower the product’s reputation.
#dettol #handsanitizer #covid #masker #corona #sanitizer #dettolantiseptic #handwash #lifebuoy #lifebuoysaop #lifebuoyad #dettolad #trending #hindi #viral
· 30.04.2024 · 19:45:01 ··· Dienstag
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