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Discover the Rise of Pickleball & Launching a Successful Apparel Line w/ Randy Sussman On HALO Talks
Integrity Square In this video, you will learn:
1. How did Randy Sussman, a pioneer in the pickleball industry, turn his passion for the sport into a successful business venture? Discover the intriguing story behind the creation of his well-recognized brand, PB 1965.
2. What led Sussman to the world of pickleball in 2016? Uncover the unique circumstances that brought him to Marco Island, Florida, and sparked his interest in this rapidly growing sport.
3. How did Sussman identify a gap in the pickleball market? Learn about his keen observation that led to the birth of a new apparel line, catering to the needs of millions of pickleball players.
4. What challenges did Sussman face when pitching his idea for a pickleball clothing line? Find out how he convinced his friend, David Kupferberg, to join him in this venture, despite initial skepticism.
5. How did Sussman and his team manage to launch their clothing line amidst the global pandemic? Get an inside look at their journey from starting with a t-shirt and a hoodie to expanding their product range to include wristbands, hats, visors, shorts, skirts, and more.
6. What is the brand identity of PB 1965? Hear from Sussman himself as he compares his brand to the Vineyard Vines brand, emphasizing the fun aspect of pickleball and how their apparel is more about the image players want to portray rather than a technical component to the sport.
- With Randall Sussman On HALO Talks
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#PickleballIndustry #PB1965 #PickleballApparel
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