Episode 1 I Bigger. Better. Baden-Württemberg.
· 17.11.2022 · 19:54:40 ··· ··· Thursday ·· 4 (4)
BWjetzt Self-deprecating with a sense of humour, and unapologetically authentic. Take a look at what goes on behind the scenes of THE LÄND with “Bigger. Better. Baden-Württemberg”. Watch it now!
Want to find out more? Discover THE LÄND: https://www.thelaend.de/utm/episode1
Marc, a young and ambitious advertiser, is given the go-ahead to shoot a promotional video for THE LÄND. His brief: to grab the attention of skilled workers. But Marc has other plans, and sets his sights on creating a blockbuster that would be more at home on the big screen! What follows is a journey across the state of Baden-Württemberg. Sharing a wealth of success stories from innovative companies and inspiring landscapes. There are dragons, robots and a rollercoaster of emotions. This is a road trip brimming with charming superiority, all of which results in far more than simply a film.
The knowledge that THE LÄND doesn’t need to look like London, Mumbai or Silicon Valley to attract the skills and attention of workers from all over the world.
Full Playlist:
https://youtube.com/playlist?list=PL0Gx-CGGkHgke5vh1Ck1troh_mZ5S4GEX
THE LÄND is the umbrella brand campaign of the state of Baden-Württemberg that is highlighting Baden-Württemberg as one of those rare places on earth where inhabitants enjoy both superb careers and an excellent quality of life.
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