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1959 Rolls-Royce advert written by David Ogilvy
· 18.03.2021 · 22:24:32 ··· Donnerstag ⭐ 0 🎬 0
📺 AD Wonk
This 1959 Rolls-Royce advert written by legendary ad man David Ogilvy is considered by many to be the best ad of its day. And, it’s easy to see why. When you read the copy ‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’, you can almost feel the tranquilly and luxury of that cabin. It’s this ability to create an emotional connection like this from a functional benefit that makes it a great advertisement.
There are relatively few adverts that achieve real fame – especially in their own time. However, this ad is one of them and so much so that Land Rover created its own parody advert. It’s amazing that an advert for such an exclusive car achieved that level of notoriety.
This Rolls-Royce ad succeeds in three key ways. It captures your attention in a soft but magnetic way and delivers a highly memorable message. A message that connects directly with the reason many people buy this type of car – the luxury of quiet relaxation. And, so it’s no wonder that this 1959 Rolls-Royce advert written by David Ogilvy is one of the best adverts of the 50s and 60s.
#DavidOgilvyAds #RollsRoyceAds #AdWonk
· 18.03.2021 · 22:24:32 ··· Donnerstag
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