How I Led a 1000 Crore Brand Before I Turned 30 🔎🔍
🧐 · 17.09.2024 · 14:48:25 ··· Dienstag ⭐ 68 🎬 2147
📺Konversations By InsideIIM
🧠 · 21.09.2024 · 21:11:46 ··· Samstag
😎 · 21.09.2024 · 19:11:46 ··· Samstag
In this video, AG Lakshmanan shares his transformative journey at ITC, where he initially led a 70-member sales team in rural South India as an MBA graduate straight out of IIM Indore.
Discover how the experience grounded my leadership skills and set the foundation for my success in the FMCG industry.
Learn about the challenges of managing the Yippee Noodles brand, going up against a giant like Maggi, and how they captured a 22% market share by identifying niche consumer insights and solving real pain points.
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Whether you're an aspiring marketer, MBA student, or someone interested in sales and leadership, this story will give you invaluable insights into building brands from the ground up.
📺 You can watch the full Conversation with Lakshmanan to get the full scoop here - https://www.youtube.com/watch?v=18hfgcDV-gQ
🔔 Subscribe to our channel for more Konversations on Careers, upskilling, and success stories. Don't forget to hit the bell icon to stay updated with our latest videos!
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