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Three Brilliant WWF Print Adverts
· 19.03.2021 · 23:37:03 ··· Freitag ⭐ 0 🎬 0
📺 AD Wonk
The World Wildlife Fund (WWF) has commissioned a number of stunning adverts raising awareness of the plight of different animals.
The first answers a difficult brief. How do you grab attention and get people to feel bad for fish? Well, you give it a Panda mask, the iconic symbol of both the WWF and the conservation fight. It’s very memorable in the way it suggests we should care about every species – not just the big cute furry ones.
The second ad is a little subtler and while I think it’s a lovely ad I wonder if it’s too subtle? You have to see the legs and be intrigued enough to read the tiny, tiny body copy – ‘extinction cant be fixed’. Once you do it works well but it’s easy to miss.
The third advert is another brilliant bit of art. I love how it plays with your perceptions and it’s very effective at drawing you in. Again though I find the copy confusing. I certainly get that there are lot’s of endangered animals and that plastic is an issue but what does this copy mean – I’m definitely missing something – if you know then answers on a postcard or perhaps in the comments section.
Overall all three of these ads are stunning looking. However, I think the last two would really have benefited from more focus on the copy. Even so brilliant examples from the WWF of how print ads can tell a story with a single image.
#WWFAds #AdWonk
· 19.03.2021 · 23:37:03 ··· Freitag
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