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Episode #421: Improving Member Relationships With Paul Amoruso From bodQR.
Integrity Square Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes special guest Paul Amoruso, Founder & CEO of bodQR. Paul discusses how his team solved an initial frustration for themselves, and then quickly realized they could sell the solution to other businesses in the space. The development of their software took years of iteration and testing different positionings and features.
They rolled the app out in waves to different target markets and believe there is a great opportunity in the HALO sector, especially for providers who want to deeply understand their members.
"The access for a member or a prospect is very simple. They scan a QR code with their smartphone if they're in a facility, or they could click a link if they're following it from an email or a website. They would take a minute to provide a little bit of information in our web app and maybe another minute to register . . . and they'd instantly be delivered a comprehensive body analysis along the lines of what you might get if you used a piece of hardware," states Amoruso.
Paul also highlights the lead generation potential of their tool and the company's commitment to providing a ten times return on investment for their subscribers. They discuss the possibility of offering additional tiers of service beyond basic subscriptions.
Like Pete, Paul also agrees that solving issues related to loneliness, diabetes, and obesity is where the future lies and emphasizes the importance of using bodQR to help people achieve desired results and help clubs end "member blindness."
Some key moments:
[00:03:27] Building, testing, and selling fitness software takes years.
[00:06:44] Access is easy via QR code/links. Comprehensive body analysis delivered instantly. Custom branded web app. Progression of analyses available, including goals and fitness diagnostics. Assessments take 2-5 minutes each.
[00:12:26] Struggling entrepreneurs need to assess their business.
[00:14:16] Consultative approach, hands-off doesn't work, 10x ROI, active role, tiers of service.
[00:20:48] Building business, making connections, solving problems.
A few key takeaways:
Problem-solving within your own business can lead to marketable solutions. Paul's team developed a software solution to address a problem they faced internally which proved to be highly valuable and marketable to others in the space. Building and testing software takes time. The development process took three to four years and went through multiple iterations. This highlights the importance of patience and continuous improvement when creating (any!) product. The HALO sector has many opportunities for businesses lacking member insights. Paul believes that there is a significant opportunity here, specifically for fitness providers who lack the tools they need to help them deeply understand their members. Providing advanced analysis and personalized reports can enhance the member experience. Relationship-building and simplicity are essential. Pete and Paul both emphasized the importance of building real (not "AI") relationships as foundational approaches. They highlight the significance of nurturing connections with customers and creating user-friendly experiences. Business models need to adapt to changing demands. Click here to download transcript.
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