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How to Create High-Converting Affiliate Content that Also Ranks in Google with Kevin Meng
Niche Pursuits Ever wonder how to improve your affiliate content and boost conversions?
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Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
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Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
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I'm sure we all do.
That's why we asked Kevin Meng to join the Niche Pursuits podcast today to share his insights.
Kevin's been a web content and copywriter for 7-8 years. During that time, he's honed his skills and reputation for writing content that sells.
He's worked with some of the biggest names in the industry, and today, he lets us in on some secrets you don't want to miss.
Things like:
- The general checklist he follows for affiliate content
- A formula for describing the benefits of features
- Importance of clarity in web content
- How to sprinkle in personality
And much more...
He also explains the importance of being honest with readers and not presenting a product as perfect. Allowing you to build trust and overcome consumer objections.
The discussion also includes tips on how to find the sweet spot between writing for Google's algorithm and actual humans. Plus, ways to scale this out with a team using SOPs.
And of course, AI is brought up regarding content production and velocity. Kevin shares how the job of an SEO content writer may likely evolve to become more like an editor for quality assurance, with some hopeful and comforting perspectives for writers in the industry.
Overall, this episode provides valuable insights and techniques for improving your web content writing regardless of whether humans or AI creates it.
Topics Kevin Meng Covers
- How he got into web copy 7-8 years ago
- Pros & cons of academic background for web content
- His content training course
- Importance of clarity
- Adding personality and humor
- Benefits and emotions
- The most important benefits to most readers
- The 'so what' formula
- Importance of SOPs
- Short test articles
- Researching with YouTube
- Importance of covering negatives and objections in reviews
- Balancing SEO writing needs with those of the reader
- AI content
Links & Resources
WebCopyMasterclass.com (https://webcopymasterclass.com/landing/niche-pursuits/?affiliate=nichepursuits) -The SEO industry standard for writing high-converting product reviews and engaging content (Discount for NichePursuits listeners)
Contact Kevin Meng on Facebook (https://www.facebook.com/KevinMengSEOCopy) about training writing teams, templating articles, building guidelines, sops, and other annoying BS
Learn all about SEO content at Kevin's Facebook group (https://www.facebook.com/groups/seocopywritingmastermind)
Apply to demo Kevin's hiring and training tool that'll help you screen, evaluate, filter, and train new writers/editors on auto-pilot at BoomRabbit.com (http://boomrabbit.com/)
This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/
Timestamps:
00:00 - Intro
04:00 - Kevin’s Backstory
06:00 - Academic Writing vs Web Copy
11:20 - Tips for Affiliate Content
19:20 - Benefits
27:50 - Personality
32:55 - Outsourcing Writing
39:20 - Writing an Affiliate Article
44:30 - Writing for SEO vs Readers
49:02 - AI Content
-You can learn more about me at and get additional website tips at: https://www.nichepursuits.com
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni...
Thanks for watching and please subscribe to my YouTube channel by clicking here: https://www.nichepursuits.com/youtube
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