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How to Market Your IP to Investors, Licensees and Consumers, 01-26-2023
· 01.02.2023 · 23:26:43 ··· MiTTwoch ⭐ 0 🎬 0
📺 Gearhart Law, LLC
MARKET YOUR IP TO INVESTORS & LICENSEES - TAKE YOUR BUSINESS TO THE NEXT LEVEL!
Protecting your great invention, product or service is a key step in your journey, but as you have often heard, “it’s all about marketing.” And today, marketing comes in many forms, to various audiences:
- How you market to future customers is different to how you should be marketing your business to investors.
- Similarly, marketing your product or service to potential licensees and strategic partners also has its own set of dos and don'ts.
- The experts on our panel will share their insights and wealth of experiences on how you can accomplish these goals and accelerate your growth in ways you can only imagine.
This online event took place on January 26, 2023 @ 12 pm EST.
Presented by the Entrepreneurial Strategy Series and Gearhart Law LLC.
OUR SPEAKERS:
Scott Krady Founder & CEO of Magnitude Inc.: As CEO of Magnitude, a full-service marketing and communications consulting firm, Scott specializes in developing customized plans to enhance clients’ influence and visibility, with a focus on business development and thought leadership. With more than 20 years of experience and media relationships, he crafts agile and innovative ideas that drive growth for technology companies, law firms, professional services and consulting firms, and a host of financial institutions, including banks, asset managers, venture capital, hedge funds, family offices, peer to peer lenders, payment providers and other fintechs. Read more at: https://magnitude-growth.com/
Mark McMillan, Managing Director & Founder of AQUA Licensing LLC: Mark is a Managing Director and founder of AQUA Licensing, LLC, a leading IP transaction advisory firm. Prior to founding AQUA, Mark held various senior executive positions at leading embedded software, semiconductor, and intellectual property firms. Mark has served as CEO for both public and private companies, as well as in global sales and marketing leadership roles driving more than $100 million in annual licensing revenue. Mark's experience in buy and sell-side M&A, private and public fundraising, as well as IP licensing, lead him to the founding of AQUA Licensing, a specialized licensing consultancy dedicated to creating value through IP liquidity. Read more at: https://magnitude-growth.com/
David D. Postolski, Esq., Partner at Gearhart Law LLC is our event moderator. Find out about upcoming events on the Gearhart Law website or at: https://www.eventbrite.com/cc/entrepreneurial-strategy-series-709129
This event is sponsored by Gearhart Law LLC, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through https://www.gearhartlaw.com/
#gearhartlaw #investors #licensees #marketing #consumers #entrepreneur #innovation #entrepreneurship #innovation #inventor #invention #startup #intellectualproperty
· 01.02.2023 · 23:26:43 ··· MiTTwoch
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